STANCE X NBA

Embracing “The Uncommon Thread” as its mantra, Stance turned socks into one of the world’s most exciting accessories, pioneering a creative way to make socks a fashion statement through unique designs that made it fun to express personality both on and off the court. Combining art, style, comfort and performance at an extremely high-level. Stance has had remarkable success through its commitment to innovative product design and performance technology, making it an ideal partner for the NBA, where the socks were worn on-court by every player in the league for two back to back seasons. This content celebrated the initial launch of the relationship wherein the Stance brand was able to combine the rich heritage of action sports, creativity and a traditional sport, basketball, in a manner that captivated the consumer and generated incredible sales.

Photography: Quang Le Cinematography / Editing: Mark Choiniere, Ricki Bedenbaugh Creative Direction: Mike Noe, Studio Remains, Scott Richards