CROSSFIT

In 2013 we worked with CrossFit to create imagery for the upcoming Crossfit Games in Los Angeles. We worked with street photographer Boogie to document the Regional Crossfit Games in Europe, we wanted to take a gritty and documentary approach that was not common in CrossFit at the time. To complete the unique and gritty look, everything was shot on 35mm film. These images were used across the Crossfit brand for various collateral and promotional pieces.

Photography: Boogie