RIDE ABOVE VIDEO AND BOOK
The Ride Above concept for the Moto-X LAB launch was to present moto in a new way; both elevated in aesthetics and technique. Shot from above, below and other alternate angles, the video and photography brought a new perspective to an often seen activity. This approach spoke to the elevated and unconventional ideals of this new Fox endeavor and the ties to the history of the Fox brand.
VIDEO: Concept: Studio Remains, Director: Ryan Marcus, Creative Director: Studio Remains, VO Copywriting: Studio Remains, Principal Photography: Cassidy Tillemans, Ryan Marcus, Ricki Bedenbaugh, Ty Evans, Massimo Legittimo, Corey Koniniec, Ryan Haug, Producer: JT Fox, Executive Producer: Jayson Wickenkamp, Art Director: Rob Donegan, Colorist: Patrick Woodard BOOK: Creative Direction & Design: Studio Remains, Photography: Garth Milan, Gordon Dooley, Long Nguyen
Ride Above, Ride Again
Ride Above
Launch video for Moto-X LAB and Shift MX featuring Ken Roczen.
Ride Above, Red Launch
Moto-X LAB Second Drop edit was launched on social only to announce the release of the Red Colorway.
When the man comes around.
Ken Roczen had a life-threatening and near career-ending crash in the 3rd round of the Supercross season. While he was in the hospital we created a tribute post and campaign for Ken, first shared only directly with him but later shared with the world via social media and through shirts and promo items with the “RIDE AGAIN” tagline.
Ride Again
After Ken’s injury no one knew when he would come back or if he ever would return to the sport. However, as things progressed and it began to look like he would be back, we began crafting the narrative for his return. After his injuries any return to a bike would be monumental and we wanted to capture that and coincide it with the release of his newest gear set, a celebration of the ability to fall down and get back up again.
